“I create copy and content to boost conversion and your brand, always putting the user experience first”

Amber Kerckhoff

What I do


English and Dutch plus workshops

Verbal identity

From brand voice to storytelling

Content strategy

From goals to detailed planning


English and Dutch plus coordination


What you get

Put your user at the core – in development, marketing, CRM, crisis communication; for apps, web, print and other interfaces, in English and Dutch, plus translations.

If you‘d like to translate high-level brand guidelines into effective copy that fits your verbal identity, define your company’s voice or kickstart your copywriting skills, a fun, time-efficient workshop could do the trick.

Some of the best copy can be found in close cooperation with designers, developers and analysts. I always make sure to bring business, legal and other stakeholders on board, and stand my ground getting the best user experience.

I’m a teeny bit of a perfectionist and don’t believe in one-size-fits-no one solutions. I do love a good challenge and am known for coming up with smart workarounds. I am a team player who works well individually, in any type of organisation.

What clients say

"I have worked with Amber extensively on multiple projects and her copy skills rock. They bring a smile to your customers’ faces and keep them coming back. Amber is Agile, truly cares for the product she works on and loves going the extra (s)mile. She is an added value to any team that envisions great (software) products! If you have the opportunity to work with her I would certainly recommend it!!"
Jan Willem Kluivers
Head of Design & UX at KLM

About Amber

In 12+ years as a creative digital copywriter, I have been very lucky to work with a wide variety of (inter)national clients. Besides linguistic and content structuring skills, I also bring a keen eye for UX and design to your project, plus an extensive track record in agile development, marketing, CRM and lots, lots more.

I love sharing tips & tricks in workshops for effective copywriting, storyline creation and building or enforcing your verbal identity, snugly fitting your company’s brand, and geared towards boosting your targets.

I haven’t always been a copywriter. My fascination with Middle East history and politics amounted to an MSc in International Relations/Middle East studies from University of Amsterdam, 3 years of Arabic lessons and a hint of Persian during an internship in Tehran. But creativity and the exciting digital world led me to become a copywriter – and a Jane of all Trades – in e-commerce.

Get in touch

Besides a practical, creative mind and a keen eye for detail, I bring a good dose of positivity to your project. I’d be very happy to tell you more over coffee.

Kerckhoff copy & more

KvK: 34335894

BTW: NL001646828B27

IBAN: NL94ABNA0433123753